When is the last time you changed the theme on your website? Changed your head-shots? Rewrote your “About” page?
If the answer to any of those is more than a year ago, listen up, because big consulting paychecks require more than a fancy sales page and an email pitch. If you want to attract high-end clients, you have to look and act the part.
Head-shots Done Right
We all looked better ten years ago, but that’s no excuse for using old, outdated or—heaven forbid—amateur head-shots.
When you are selling consulting programs that range into the five figures, looking professional is critical, and that starts with great head-shots. Hire a photographer who specializes in portraits for speakers, consultants, and coaches. Expect to spend a few hundred dollars for a selection of high-resolution images you can use in all your marketing materials, including on your website.
Get Your Website Redone
Speaking of websites, if you are still using the same theme you designed yourself, it is time for a fresh look. While you can say that potential clients should not judge you by the way your site looks, they will. A clean, modern website will work wonders to improve your credibility and start attracting the right clients.
While you are at it, take some time to solicit new testimonials. Don’t just load them all up on a single page though. Take the best ones and add them to your sales page, put them in your email newsletters, and include them in your lead-generation materials as well.
Don’t forget your “About” page, either. This one is hard for most people, so it’s a good idea to have someone else write this, or at least have a writer revise the one you wrote. Remember to include your most recent accomplishments, any awards or accolades, your speaking engagements, and anything else that lets people know you have got what it takes to help them grow. Include a few personal details as well, so readers will feel as if they know you just little better for having read it.
Lastly, remember to update your social media profiles as well. LinkedIn, Facebook, Twitter and others have a long reach, so you want to ensure that no matter where potential clients find you, the information is consistent and professional.
Getting new head-shots and making over your website might feel like a waste of time, but the truth is, people do judge a book by its cover, and you often only have a second or two to make an impression. Make sure it is the best one you can make.
As always looking forward to your thoughts and insights, comment below, Coach Deb
If you would like to use any of our blogs on your blog sight, please do contact us. We would be happy to share with you.
What do top coaches, industry experts, and media superstars all have in common? They've all written a book. You can too. It's easy!