Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did.
Add the Replay to Your Autoresponders
Webinar topics are always welcome additions to your autoresponders. They give your loyal readers another way to learn from you, and their high value (video is always well received) means they’re more likely to be watched than your blog or ebooks are to be read.
But don’t stop with just the video. Offer readers a chance to download just the audio so they can listen on the go, and have the entire webinar transcribed for those who prefer to scan the content.
Use Handouts as Opt-In Incentives
Checklists and worksheets are extremely popular when it comes to enticing people to opt-in to your mailing list. It might seem counter intuitive, but sometimes less really is more. In fact, your readers will appreciate short, to-the-point checklists more than they will a 50 page ebook.
Rather than creating new offers, simply re-purpose the worksheets you’ve created for your webinars.
Transcriptions and Slides Find New Homes
As surprising as it might seem, not everyone wants to watch a video. For those folks who are pressed for time, a transcript they can scan is the perfect answer. Not only that, but since Google can’t (yet) crawl video, the text version of your presentation is far better for SEO purposes.
There’s no end to the places you can share your transcript, either. Your blog, slide sharing sites, article directories, and LinkedIn are all top choices. You might even choose to do a little light editing and turn it into a Kindle book you can sell for a small fee.
Slice and Dice
In any good webinar, there are plenty of sound bites just waiting to be shared. A good virtual assistant can take your transcript and pull out the meaningful quotes for sharing on social media, and perhaps even make a selection of “pinnable” graphics to post to Pinterest.
Your presentation might even contain some of these nuggets, making her job even easier. A screenshot of a slide with a great quote or image makes the perfect update on your Facebook page or Twitter account. (Hint: keep this in mind when you create your presentation!)
And of course, don’t forget you can still offer your replay as an opt-in incentive, long after the event is over. You may want to record an alternate ending if you presented a time-sensitive offer, but otherwise it should serve you well for months or years to come.
I look forward to hearing how you re-purpose your webinars and webinar material in the comments below, Coach Deb
Does the thought of putting together a training webinar stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation.
The good news is, it’s not that difficult, if you have a plan to follow.
First 5 Minutes
Here’s where you’re going to introduce the subject matter. Tell your audience what they can expect to learn. Much like sales copy, it’s a good idea here to tease them a bit to get them excited about the subject matter.
Next up, it’s all about you. Your listeners want to know who you are, how you gained your knowledge, and why you’re the one teaching the webinar. Don’t be afraid to get a bit personal here. Share pictures of your family vacation, you “working” on the beach, or anything else that will help create a connection.
Remember, we buy from people we know, like, and trust, and this is your audience’s chance to get to know you better. Plan to spend five to ten minutes on your introduction.
The Main Event
The next 30 minutes or so will be devoted to training. While 30 minutes might seem like a lot of time, when you’re teaching a complex subject it will go much faster than you can imagine.
Break up your training into three or five main points. Any more than that and you’ll run out of time. Remember that you should have approximately one slide per minute, and your slides should be short and punchy. A single word or image will speak volumes, and will help keep your audience attentive.
Most times, this is the reason for the webinar, so don’t skimp here. Plan to spend ten minutes or so selling. Share the benefits of your course or coaching or service (whatever you’re promoting), clearly explain any bonuses you’re offering, and emphasize any discounts the audience will receive for acting fast.
For most new—and even experienced—presenters, this is the most difficult portion of the webinar. You’ll want to be sure you practice it until you’re comfortable, preferably in front of a mirror or even a camera.
Q & A Time
Finally, you’ll want to offer your audience a chance to ask questions. It’s a good idea to hold this section until the end of the call (after the pitch), so your viewers don’t drop off before you have a chance to present your offer.
By breaking down your presentation into very specific chunks of time, it’s much less overwhelming to outline your webinar. Start by determining the approximate number of slides you’ll need, then block off the five webinar sections. Once you see that you really only need about 30 teaching slides, it’s suddenly much easier to fill that time.
What do you think? Coach Deb
It’s true. No one wants to hear you drone on and on. But unless you take steps to keep your viewers engaged during your webinar, that’s exactly what you risk happening.
Top presenters have learned several tricks for keeping their viewers interested (and listening) even if the webinar seems to go on longer than they anticipated.
Hold Your Questions
If it seems like your viewers drop off the call just as you’re about to make an offer, you’re not imagining things. Many viewers attend for the training, with no thought to buy, and will leave the minute it’s clear the training is over.
You can curb that with one simple trick: hold the questions until after your offer. By breaking up the training with an offer in the middle, you’re more likely to hold your audience’s attention for the duration of the event.
Host a Contest
Much like holding questions until after the offer, the same effect can be had by hosting a contest in which the winner is not announced until the end of the webinar. Alternately, you could offer a prize to the first viewer to answer a question correctly—the question, of course, is based on the content of the webinar. This virtually ensures your viewers are paying attention.
Turn the Tables
Don’t let your viewers just sit and passively watch. Instead, get them talking.
Most webinar platforms have some kind of chat or question feature, so make use of it by chatting them up. At the beginning of the event, be sure to ask them to let you know if they can hear you and see your slides. Throughout the call, as you make a point or reveal a great tip, ask for their acknowledgment. Not only will this keep them interested and listening, but it will also help them learn how the chat function works, so when it’s time for Q & A they don’t have any trouble.
Tell a Story
Everyone loves a great story, and if you’ve got one, now is the time to tell it. Whether it’s the time you nearly got arrested in college, or how you had to eat peanut butter and jelly sandwiches for a month after your car died, if you can link your story to your webinar message, it’s a good candidate.
Just remember to practice telling it first, because if you’re not a natural-born story teller (many of us are not) then it can quickly backfire.
The last thing you want is for your webinar to be a boring, hour-long event that drives viewers away. It’s pretty depressing to watch the attendee number drop before you’re even halfway through your slides, but if you put these tips in play, you’ll have much happier—and attentive—webinar viewers.
Share your tips for keeping your webinars engaging and exciting, Coach Deb
Selling anything online today requires plenty of “social proof.” Testimonials, “likes” and “shares,” re-tweets and re-grams are all ways of saying “I like this. It’s worthy of my time and money.”
For training programs, ebooks and other downloadable items, testimonials are the biggest and best tool in your toolbox. But when you’re running a live event such as a VIP day, you have other, more powerful options.
Take Lots of Photos
If your VIP day is live, remember to bring your camera along—or better yet, hire a professional photographer to document. There’s no better way to get future VIP clients excited about your offers than to show them photos of what to expect.
If you hold your event in a hotel or resort, photos of the surroundings can give it the feel of a relaxing retreat. If your event is virtual, grab some screenshots of your face-to-face video chat. This will help show that even if you don’t meet your clients in person, there is still a very real connection.
Use the photos later on your:
Just be sure you get the appropriate model release from all your attendees before publishing their photos publicly. Nothing puts a damper on your next event quite like a cease and desist order!
During your event—while everyone is feeling enthusiastic about their business and excited for what’s on the horizon—is the perfect time to grab some meaningful testimonials. Written testimonials are fine, but if you can capture them on video, you’ll be well ahead of the competition.
Simply set up a video camera on a tripod in a quiet corner of your venue, and ask attendees to take a few minutes out of their day to share their thoughts. You could even do this on the fly with a simple cell-phone video if you like.
Hashtags are Hot
Here’s another tip for getting the word out about your VIP days: create a hashtag. Every time you post on Facebook, Twitter, or Instagram about your event, use the hashtag. Encourage attendees to use it as well. You can create searches using your hashtag and post the results to your sales page, your blog, or anywhere else you talk about an upcoming VIP day.
If this sounds like a lot of work for one person to manage, well, it can be. But make no mistake, social proof is critical to your success, so unless your event is super confidential, the work will pay off. If necessary, consider hiring an assistant to take the stress out of photos, testimonials and social posting. That way all your attention can be right where it needs to be, on your clients.
I look forward to reading your comments below, Coach Deb
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